Gold loan is sanctioned by accepting the gold ornaments as pledge from the members of the Company. Personal loan is sanctioned on the basis of source of income and repayment capacity of an applicant.
It is true that Gold loans, like personal loans or credit card borrowings, are often used for short term household necessities. However, in terms of the cost and ease of availing the loan and the convenience in repaying, gold loans are the good deals. Personal loans and credit card borrowings are unsecured loans and therefore it may carry a higher rate of interest. Moreover, personal loans require considerable effort in documentation formalities and they oblige you to an inflexible EMI schedule for repayment.
Gold loans on the other hand, are cheaper and can be availed in minutes. You can also stretch the repayment to your convenience; the only requirement is that you have to service the interest periodically. Credit card borrowings may be easier to avail than even gold loans but the interest rates are prohibitive and veiled and it can lure people into a debt-trap.